How Apple is gaining smartphone prospects throughout a chip scarcity By Reuters

By Aniruddha Ghosh and Subrat Patnaik

(Reuters) – Apple Inc (NASDAQ:) is consuming into its rivals’ smartphone market share because the iPhone maker navigates by way of a worldwide chip crunch higher than different cell phone makers, in line with knowledge suppliers.

Increased iPhone shipments helped Apple achieve no less than 3% market share in international smartphones within the third quarter, whilst total shipments shrunk by about 6% as a result of chip scarcity, in line with knowledge from market analysis companies Counterpoint, IDC and Canalys.

Given how carefully tech corporations guard smartphone gross sales knowledge, the cargo figures are the very best indication of who prospects choose.

“We predict one other huge quarter for Apple and our expectation is that they’ll take an identical 20% cargo share in calendar yr This autumn,” Counterpoint analyst Tarun Pathak stated.

Apple has weathered the provision crunch higher than many different corporations as a consequence of its huge buying energy and long-term provide agreements with chip distributors though iPhone 13 manufacturing hit a snag as a consequence of manufacturing unit closures in Asia and excessive demand within the second half of the yr.

“Shortages are worst on the low-end, so Apple is much less uncovered than a lot of its opponents as a result of it skews closely towards premium,” Ben Stanton, analyst at Canalys, advised Reuters.

The shipments of pricier telephones drove income to a file $100 billion within the third quarter, in line with Counterpoint.

The Cupertino, California-based firm’s provide prowess was displayed in China https://www.reuters.com/expertise/huawei-spin-off-brand-honor-enters-top-three-china-shipment-ranking-research-2021-10-28 the place it posted a staggering 83% annual gross sales development final quarter, remaining one in all prime decisions for large spenders on this planet’s second-largest economic system.

Apple elevated shipments within the third quarter, whereas market chief Samsung Electronics (OTC:) and rival Xiaomi (OTC:) Corp noticed a drop as prospects had been lured by the value cuts to the iPhone 12 sequence and the quicker processor and larger digicam within the newest iPhone 13 units.